People gravitate to a business that speaks to their needs, interests, and wants. When it comes to buying a product, a person will be more likely to respond to a brand that matches their personality, style or beliefs. A business website is one of the first places where consumers will look if they are interested in your products or services; it’s essential to make a lasting, resonating impression here that conveys a positive message of your brand’s character. If done correctly, this signifies that as a business owner, you want to communicate and relate to your clients to develop relationships. In return, your clients will keep returning because you’ve built this trust and credibility.
How can businesses achieve these personal relationships with clients? Through a variety of marketing techniques: social media, PR, a powerful web presence, that last of which includes… blogs!
Incorporating a blog into your website is a surefire strategy to growing your business. Just some of the positive outcomes a blog brings to a business, no matter its vertical, are outlined below:
1. A blog improves your overall SEO and visibility…
A blog section is a valuable asset, as it steers internet traffic straight to your company’s website. The days of simple key words and photos are not enough to garner a high profile ranking on a Google search anymore - Google and other search engine sites have advanced their systems. Google expects quality content if it is going to “bump up” a site to the top of a search result list; this means that blog posts should always be 900 words or more. This news may come as a daunting surprise, especially for businesses who do not have the time or the manpower to consistently create and publish creative content. Content writers like us are a terrific resource to turn to because of our expertise in writing quality blogs. We develop content that fits Google’s criteria, while infusing imaginative ideas and a fresh perspective. A well-maintained blog that is frequently updated is the key to ensuring that search engines will continue to index the updated content of your website.
2. A blog can show your company’s personality…
What better way to boast your company’s offerings and overall brand than to write and share posts about the personality of the company? A blog goes past publicizing your current pricing or new products, and extends to human interest pieces about related fields and industries. For example, if you own a gym, you can dedicate blogs to the following topics: What To Eat Before And After Your Workouts, How To Motivate Yourself To Work Out Everyday, etc. A blog post can also share your business activity, i.e. delving into details and photos from an event you held. If you’re carrying new products, your blog can be all about their back story. If you own a clothing store, having a blog about NY Fashion Week or a spotlight on a designer you carry will be popular among your clientele. Remember to always stay relevant and, above all, to be engaging! Businesses can and should follow this model to convey to readers and customers alike that they are more than just a business, but a friendly, go-to source.
3. A blog helps customers stay engaged with your brand…
Just like how people love to read blogs –fashion, cooking, local area blogs, etc. –and once they find one that speaks to them, they will check it daily to stay updated, always wanting more and to stay in the know. By publishing content that draws people in, your website will gain daily traffic from visitors seeing what is new. Readers will also be able to comment, which is a great way to receive feedback and respond to it. When your blog engages people, they will want to interact with your business even more, which will escalate your success.
4. A blog increases your credibility…
A blog will be the place people will look to to see your expertise - it is a direct reflection of your business’s values. The subject matter that you write about, the quality of your writing, and how consistently you post will all factor into the credibility of your blog, and thus business. Customers will rate these three aspects subconsciously and it will determine their degree of confidence and trust in your services. Blogs are no longer an option, but a requirement for businesses to compete in today’s internet savvy world. Your blog section will work in tandem with other necessary content marketing strategies, like Facebook, Instagram and Yelp. Blogs allow for the possibility to share more information and personality than social media sites, where you are limited to shorter posts or simple photographs.
Starting a business blog can be a big step - hiring a content writer who is skilled in marketing and creative writing will take out the stress and guess work involved. What you write and how you write will determine whether your blog springs your business forward into growth and success, or stays stagnant and left in the dust. The internet has become the dominant place where more and more people are looking to purchase online or to do research before visiting stores; it is pertinent to leave an everlasting impression in potential clients’ eyes. A blog is the perfect way to do this; don’t get left behind, add a blog section to your website this week. Or, if you already have one and think it could use a little love and care, contact us and we’ll boost it to it’s full potential!
